Privacy Policy
(Click here to download a PDF copy of this Privacy Policy)
​
last updated 27th July 2025
1. INTRODUCTION
This Privacy Policy is provided by The Diet and Lifestyle Project Limited being a company
incorporated in England and Wales with Company number 16183913 and registered office
address: 31 Modena Road, Hove, East Sussex, United Kingdom, BN3 5QF (‘we’, ‘our’ or ‘us’) for
use of our products and services including our website www.thedietandlifestyleproject.com
(Services).
We take your privacy very seriously. Please read this privacy policy carefully as it contains
important information on how and why we collect, store, use and share any information relating to
you (your personal data).
It also explains your rights in relation to your personal data and how to contact us or the relevant
regulator in the event you have a complaint. Our collection, storage, use and sharing of your
personal data is regulated by law, including under the UK General Data Protection Regulation (UK
GDPR).
We are the controller of personal data obtained via the Services, meaning we are the organisation
legally responsible for deciding how and for what purposes it is used.
2. WHAT THIS POLICY APPLIES TO
This Privacy Policy relates to your use of the Services only.
The Services may link to or rely on other apps, websites, APIs or services owned and operated by
us or by certain trusted third parties to enable us to provide you with Services. These other apps,
websites, APIs or services may also gather information about you in accordance with their own
separate privacy policies. For privacy information relating to these other apps, websites or
services, please consult their privacy policies as appropriate. For more information see under the heading ‘Who we share your personal data with’ in section 8 below.
3. PERSONAL DATA WE COLLECT ABOUT YOU
The personal data we collect about you depends on the particular activities carried out through the
Services. We will collect and use the following personal data about you:
Identity and account data you input into the Services
(Registration is mandatory in order to use the Services)
• Your name and email address;
• Your account details, such as username and password.
Special Category/Sensitive Data (when you sign up for certain Services)
The health data set out under the heading 'Special Category personal data or Sensitive Data', see section 4 below.
Data collected when you use specific functions in the Services
Data you store online with us using the Services including your usage history or preferences (while such data may not always be personal data as defined at law in all cases we will assume it is and treat it in accordance with this policy as if it were).
Other data the Services collects automatically when you use it
Your activities on, and use of, the Services which reveal your preferences, interests or manner of use of the Services and the times of use.
Data collected when you make an enquiry with us
Your name and email address (and phone number, optional).
If you do not provide personal data we ask for where it is required, including the geo-localisation
services, it may prevent us from providing services and/or the Services to you.
We collect and use this personal data for the purposes described under the heading ‘How and why we
use your personal data’, see section 6 below.
4. SPECIAL CATEGORY PERSONAL DATA OR SENSITIVE DATA
Certain Personal Data we collect is treated as a ‘special category’ to which additional protections
apply under data protection law. This is also known as ‘Sensitive Data’.
Where we process such Sensitive Data, we will also ensure we are permitted to do so under data protection laws, and any such data will be collected on the basis of your consent. Sensitive Data we collect about you, where you choose to give it to us, may include:
(a) Medical history and medical information, including past surgeries, past treatments;
(b) Existing conditions: allergies, chronic pains, chronic illnesses, ongoing treatments such as current medications consumed;
(c) Records and details prescriptions given and/or refused;
(d) Past consultations, dates, the doctor providing treatment and the concern;
(e) Weight, height, age;
(f) Your gender and sex, if you choose to give this to us.
If you do not provide Personal Data we ask for where it is asked, it will prevent us from providing
the Services.
We collect and use this Personal Data for the purposes described under the heading ‘How and why we use your Personal Data’, see section 6 below.
5. HOW YOUR PERSONAL DATA IS COLLECTED
We collect personal data from you directly when you sign up to the Services, contact us directly or
reach out to us via social media, make submissions via the Services when a forum element is
available, or indirectly, such as your activity while using the Services.
At this point in time, we do not collect any personal information about you using cookies or similar
technologies. In the event that this were to change and if we were to decide to collect personal
data about you using cookies, you would be notified of this change by means of in-app notification,
with detailed information regarding our use of cookies and similar technologies to be made
available in the relevant cookies policy.
6. HOW AND WHY WE USE YOUR PERSONAL DATA
Under data protection law, we can only use your personal data if we have a proper reason, for example:
(i) where you have given consent;
(ii) to comply with our legal and regulatory obligations;
(iii) for the performance of a contract with you or to take steps at your request before entering
into a contract; or
(iv) for our legitimate interests or those of a third party.
A legitimate interest is when we have a business or commercial reason to use your information, so
long as this is not overridden by your own rights and interests. We will carry out an assessment
when relying on legitimate interests, to balance our interests against your own. You can obtain
details of this assessment by contacting us (see ‘How to contact us’ below).
Create and manage your account with us
To perform our contract with you or to take steps at your request before entering into a contract.
Providing services and/or the functionalities of the Services to you
To perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services).
To enforce legal rights or defend or undertake legal proceedings
Depending on the circumstances:
• to comply with our legal and regulatory obligations
• in other cases, for our legitimate interests or those of a third party, ie, to protect our business, interests and rights or those of others.
Communications with you not related to marketing, including about changes to our terms or policies or changes to the Services or service or other important notices
Depending on the circumstances:
• to comply with our legal and regulatory obligations
• in other cases, for our legitimate interests or those of a third party, ie, to provide the best service to you.
Protect the security of systems and data
To comply with our legal and regulatory obligations we may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, ie, to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
Operational reasons, such as improving efficiency, training and quality control or to provide support to you
For our legitimate interests or those of a third party, ie, to be as efficient as we can so we can deliver the best service to you.
Statistical analysis to help us manage our business, e.g., in relation to our performance, customer base, app and functionalities and offerings or other efficiency measures
For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you and improve and develop our Services.
Updating and enhancing user records
Depending on the circumstances:
• to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services);
• to comply with our legal and regulatory obligations;
• where neither of the above apply, for our legitimate interests or those of a third party, eg, making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services.
To comply with our legal and regulatory obligations
Depending on the circumstances:
• to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services);
• to comply with our legal and regulatory obligations where neither of the above apply, for our legitimate interests or those of a third party, eg, making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services.
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency.
(In such cases information will be anonymised where possible and only shared where)
Depending on the circumstances:
• to comply with our legal and regulatory obligations;
• in other cases, for our legitimate interests or those of a third party, ie, to protect, realise or grow the value in our business and assets.
See ‘Who we share your personal data with’ in section 8 below for further information on the steps we will take to protect your personal data where we need to share it with others.
7. MARKETING
We intend to send you email marketing to inform you of our services such as promotions.
We will always ask you for your consent before sending you marketing communications, except
where you have explicitly opted-in to receiving email marketing from us in the past or except where
you were given the option to opt-out of email marketing when you initially signed up for your
account with us and you did not do so.
You will have the right to opt out of receiving marketing communications at any time by:
• contacting us at mail@thedietandlifestyleproject.com; or
• using the ‘Unsubscribe’ link included in all marketing emails you may received from us.
We will always treat your personal data with the utmost respect and never sell or share it with other
organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for
marketing purposes, see ‘Your rights’ in setion 11 below.
8. WHO WE SHARE YOUR PERSONAL DATA WITH
We routinely share personal data with service providers we use to help us run our business or
provide the services or functionalities in the Services, including developers, cloud storage
providers, and contractors and other service providers we engage to provide you with the Services.
We may also, subject to your consent, share your personal data including special category or
sensitive data, with medical providers you nominate.
We only allow service providers to handle your personal data if we are satisfied they take
appropriate measures to protect your personal data. We also impose contractual obligations on
service providers to ensure they can only use your personal data to provide services to us and to
you.
We or the third parties mentioned above may occasionally also need to share your personal data
with:
â–ª external auditors, for example, in relation to the audit of our accounts and our company (the
recipient of the information will be bound by confidentiality obligations);
â–ª professional advisors, such as lawyers and other advisors (the recipient of the
information will be bound by confidentiality obligations);
â–ª law enforcement agencies, courts or tribunals and regulatory bodies to comply with legal
and regulatory obligations;
â–ª other parties in connection with a significant corporate transaction or restructuring,
including a merger, acquisition, asset sale, initial public offering or in the event of our
insolvency. Usually, information will be anonymised but this may not always be possible,
however, the recipient of the information will be bound by confidentiality obligations.
If you would like more information about who we share our data with and why, please contact us
(see ‘How to contact us’ in section 15 below).
We will not share your personal data with any other third party.
9. HOW LONG YOUR PERSONAL DATA WILL BE KEPT
We will keep your personal data for as long as you have an active account with us and for a period
of up to 6 years thereafter to comply with any accounting or legal obligations including in the event
of the pursuit or defence of legal claims. Once you have closed your account with us, we will move
your personal data to a separate database so that only key stakeholders in our business on a
‘need to know basis’ have access to such data.
Following the end of the of the aforementioned retention period, we will delete or anonymise your
personal data.
10. TRANSFERRING YOUR PERSONAL DATA OUT OF THE UK
At this point in time, we do not transfer your personal data outside of the UK. If this changes, we
would comply with applicable UK laws designed to ensure the continued protection and privacy of
your personal data. Any updated destinations to which we send your personal data, would be
indicated in the present section and notified to you in accordance with the section on ‘Changes to
this privacy policy’ below.
Furthermore, under UK data protection laws, we can only transfer your personal data to a country
outside the UK where: the UK government has decided the particular country ensures an adequate
level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the
UK GDPR; there are appropriate safeguards in place, together with enforceable rights and effective
legal remedies for you; or a specific exception applies under relevant data protection law.
Accordingly, if we were to start transferring your personal data from the UK to:
â–ª The EEA: we would rely on the adequacy finding granted by the UK to the EU under the
Withdrawal Agreement to do; for any transfers from the EU to the UK, we would rely on
the adequacy regulation granted to the UK under the Adequacy Decision.
â–ª Any country located outside the UK/EEA: we would rely an appropriate safeguards under
the UK GDPR, such as by including the relevant Standard Contractual Clauses in our
data processing agreements.
In the event we could not or choose not to continue to rely on either of those mechanisms at any
time we would not transfer your personal data outside the UK unless we could do so on the basis
of an alternative mechanism or exception provided by UK data protection law.
11. YOUR RIGHTS
You generally have the following rights, which you can usually exercise free of charge. For more
information regarding these rights, please visit the ICO website here.
Access to a copy of your personal data:
The right to be provided with a copy of your personal data.
Correction (also known as rectification):
The right to require us to correct any mistakes in your personal data.
Erasure (also known as the right to be forgotten):
The right to require us to delete your personal data in certain situations.
Restriction of use:
The right to require us to restrict use of your personal data in certain circumstances, for example, if you contest the accuracy of the data.
Data portability:
The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain situations.
To object to use:
The right to object:
• at any time to your personal data being used for direct marketing (including profiling);
• in certain other situations to our continued use of your personal data, eg, where we use your personal data for our legitimate interests.
Not to be subject to decisions without human involvement:
The right not to be subject to a decision based solely on automated processing (including profiling)that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by the Services.
For further information on each of those rights, including the circumstances in which they do and
do not apply, please contact us (see ‘How to contact us’ below).
You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please contact us via our website or email, call or
write to us. See details below, in section 15 ‘How to contact us’.
When contacting us please:
• provide enough information to identify yourself (eg, your full name and username) and
any additional identity information we may reasonably request from you, and
• let us know which right(s) you want to exercise and the information to which your request
relates.
12. KEEPING YOUR PERSONAL DATA SECURE
We have appropriate security measures to prevent personal data from being accidentally lost, or
used or accessed unlawfully. We limit access to your personal data to those who have a genuine
business need to access it.
We also have procedures in place to deal with any suspected data security breach. We will notify
you and any applicable regulator of a suspected data security breach where we are legally required
to do so.
If you want detailed information from Get Safe Online on how to protect your information and your
computers and devices against fraud, identity theft, viruses and many other online problems,
please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading
businesses.
13. HOW TO COMPLAIN
Please contact us if you have any queries or concerns about our use of your information (see
below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner.
The Information Commissioner can be contacted at https://ico.org.uk/make-a-complaint or
telephone: 0303 123 1113.
14. CHANGES TO THIS PRIVACY POLICY
We may change this privacy policy from time to time. When we make significant changes we will
take steps to inform you, for example via the Services or by other means, such as email.
15. HOW TO CONTACT US
You can contact us by post, email or telephone if you have any questions about this privacy policy
or the information we hold about you, to exercise a right under data protection law or to make a
complaint.
Our contact details are shown below:
â–ª online contact form: www.thedietandlifestyleproject.com/contact
â–ª email address: mail@thedietandlifestyleproject.com
â–ª post: 31 Modena Road, Hove, East Sussex, BN3 5QF